We keep our
finger on the pulse.
Welcome to Powell Pulse — your source for data, insights, and testing to help you better serve clients and win new business.
Our inaugural Brand Marketer Pulse Report delivers insights from 150+ brand marketers, revealing what matters most to them when choosing, and working with, advertising and agency partners.
Insights
FAQ
Pulse at a Glance
We surveyed over 150 brand marketers in leadership roles, including owners, executives, C-suite leaders, and senior managers.
Who can benefit from this report?
This report is designed for advertising executives and new business leaders who need data-driven insights to stay competitive.
Why should I download the report?
This report helps advertising leaders understand the evolving needs of brand marketers and provides actionable insights to better serve them. Beyond data to fuel new business growth, it also includes expert perspectives on securing coverage for creative work, investing in AI tools, and building a stronger online executive presence.
What are the key findings of the report?
Brand marketers are increasingly using AI search tools and LinkedIn to identify advertising partners—signaling that ad executives and growth leaders should consider investing more heavily in both platforms. The report also highlights where brand marketers turn for news, and what they care most about when it comes to visibility about their campaigns and capabilities.