We keep our
finger on the pulse.
Welcome to Powell Pulse — your source for data, insights, and testing to help you better serve clients and win new business.
We survey brand marketers to help clients stay closer to the conversations, pressures and priorities shaping the marketing industry in real time. We pair data with Powell’s strategic interpretation, translating signals into clear, actionable insights that help our clients in the advertising industry refine their positioning, elevate their narratives, and drive more impactful client conversations.
Insights
About the Brand Marketer Pulse Report
Spring 2026
Download the Spring 2026 report and learn more below:
As AI continues to infiltrate every status call and C-suite conversation, brand marketers are increasingly adopting tools to improve their day-to-day operations and long-term business goals. Meanwhile, more AI tools are flooding the market, offering everything from streamlining simple tasks to agentic AI replacing multi-step experiences.
To help companies communicate why brand marketers should invest in their AI tools, Powell Communications surveyed 120+ senior brand marketers on where they turn for intel on AI, what influences their decision, and how they feel about current communication around AI tools.
About the Fall 2025 Brand Marketer Pulse Report
2025 was defined by caution and accountability. Advertising companies are being asked to do more with less and success is more closely connected to performance and ROI than ever before.
To help advertising companies better serve clients and acquire new business, Powell Communications surveyed 150+ senior brand marketers to uncover what matters most when selecting and working with their advertising partners.